How businesses can use artificial intelligence (AI) to their advantage, perhaps even in a ... [ ] transformative way, without turning the pursuit of AI advantage into a quixotic quest Frankly, I was hoping an artificial intelligence (AI) algorithm would write this column for me, because who knows more about AI than the mysterious little gremlins that make "machine learning" possible? That, alas, didn't happen; so I'm on my own. Like most people in business, I don't need any convincing that artificial intelligence (for most companies in many areas of their operations) will become a game-changer. Still, it remains a fluid, if not amorphous, concept in many respects. What, exactly, can we expect AI to do for us that we're not already doing--or how will it improve what we're doing by doing it better, faster, cheaper, with greater insight or fewer errors?